Customers start their search on smartphones
There is overwhelming data that indicates users and customers begin the research stage of the buying process on their cell phone. Check out this detailed chart detailing the usage of smartphones and “second-screen” devices.
According to the article by James Sherrett, “We live in a multi-screen world where 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.”
Read More about the Multi-Screen research project by Google below… or download the PDF: