Digital Strategy Basics

The first step to planning the basic levels of your digital strategy is to understand it from the inbound marketing perspective. When searching for your brand or business online, searchers and potential customers will find you online by:

  • Going to your Direct Link (ie.
  • Searching your Brand Name (on Google, Bing, Yahoo, etc)
  • Searching for services they need (ie. “Buy Home in The Woodlands” or “Real Estate firm in Houston Midtown”)

In either case, it’s important for existing businesses and new start-ups to have an attractivewell-established brand presence online

Basic Keys to Digitally Drive & Pull

Driving and pulling qualified, non-bouncing traffic to your website and business is very important for long term success. Basic strategic keys to digital success for a new business website launch include:

  • Simple Branded URL & Emails: ie. //
  • Responsive Web Design & Development: Accessible on all Mobile Devices
  • Clean Branding: Scalable Text/Symbol Logo & Tag Line
  • Owned Mailing List: for Primary Clients and New Prospects
  • Optimized Presence on Popular Social Media platforms
  • Updated Presence on Local Business Listings
  • Organic SEO and Content Strategy: Optimize your primary content for keyword and search visibility
  • Cohesive Strategic Digital Plan: Convert visitors to Leads and clearly measure your success

Get Help with Digital Strategy

For consulting and help revamping an overall digital strategy for your business or brand, shoot us an email at

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