We’re all struggling to meet the same goal — to make a connection with the audience.

Producers are the strategists, who view content marketing as a big production that must support the business underneath it. A CEO at the movie company wants producers to create movies that audiences will want to pay to see. Similarly, B2B, B2C, or nonprofit CEOs want producers to create content marketing initiatives that align with the business’ goals.” ~ @anngynn

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Read More about How the Entertainment Industry Influences Content Marketing via Content Marketing Institute.